The adverts will go live in early 2020, in overseas markets including Britain, the US, France and Germany – building on the 11.2 million visitors that came here in 2018 which generated €6.1 billion euro.
The campaign will then roll out further in other markets, including Canada, Australia, Spain, Italy, the Netherlands and Scandinavia.
The ‘Fill Your Heart With Ireland’ initiative is designed to drive continued growth in overseas tourism to the country, while encouraging visitors to travel off-peak.
Other attractions that feature include Trim Castle, Slane Distillery and Waterford Crystal.
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