Tourism in Ireland is has suffered severely during the Covid-19 lockdowns and more long-standing businesses in the sector are heading for collapse in the New Year.
Tourism Ireland promotes the island of Ireland to international visitors.
It will tell the Oireachtas Tourism Committee today that the covid pandemic has been catastrophic for the industry.
In 2019, a record 11.3 million overseas visitors came here.
Tourism groups say the rollout of a covid vaccine offers hope for 2021.
Tourism Ireland says competition will be fierce to attract visitors next year.
It's calling for a significant marketing investment to spread the island of Ireland as a holiday destination in markets with the greatest opportunity.